No doubt. Choosing the right enterprise e-commerce platform is the pillar of succeeding in the virtual arena. It is a concept and a phrase that every expert will not miss in their consultation meetings. Also, good platform enhances your online presence and availability. It is the excellent gear to building a strong customer relationship. The reality is making the wise decision during platform selection phase enables your business to flourish and guarantees you success.
However, it is not a commandment to making the right choice. If you are one of the people in love with shortcuts and ‘cheap’ things, ignoring critical aspects in an enterprise e-commerce platform during the selection stage is a good idea. Here are the three critical elements you should give a blind eye:
Ignore security prioritization
Security does not matter. Your sales level is a product of a user-friendly and attractive website. Hence, you should prioritize website design and attractivity of your e-commerce store. So, considering security should not be an issue. Even though customers fear their data security, all you want is profit. You are not looking for religious followers. Whether the customer will lose their hard-earned cash or not, it is not a big deal. If this is your belief, you need to go for an enterprise e-commerce platform with few security features. However, for you to succeed in the online arena in the current era, security should be a priority. No customer will volunteer to become a victim of cyber crimes. Hence, neglecting security will lead to lost sales:
Scalability should not be a challenge to you
Running an enterprise level business is a great achievement. You do not need any extra expansion. The sole reason for moving online is offering your customers an easy way of purchasing your products. So, when selecting an enterprise e-commerce platform, you do not need scalability as one of the features. You are certain and confidence no additional customers will visit your site. If this is your belief, do not pay attention to the scalability aspect. However, expect consistent web crashes and downtimes. Also, be ready for a tainted image of your online venture.
As you can see, choosing the wrong enterprise e-commerce platform is a simple affair. All you need is to ignore security and scalability and other essential aspects. However, it will be an impossibility to succeed under such conditions.